Dear BBC...

It may have escaped your attention that "The Delicious Miss Dahl" is supposed to be a cookery programme.

I just thought I'd remind you in case you had forgotten this.

The following barely readable list of ingredients is on screen for a grand total of 3.2 seconds.

(and that's taken from the high quality iPlayer version, I doubt it is readable at all for some people.)

Whereas the unsubtle product placement for a KitchenAid Artisan is totally readable.

Yours Cynically, David

PS: I think the BBC don't consider Sophie a proper chef; on their recipe site Sophie Dahl is not listed as a chef, merely under "programmes".

PPS: In case the recipe above whetted your appetite it's actually available here.